As AI (artificial intelligence) slowly becomes involved with everything we do, the tech now has the ability to influence election results and is likely already pushing local elections in one direction or another. AI is an incredibly powerful tool, and when harnessed for political means, it allows people to transmit information to a wider audience, connect in different ways, operate campaigns more efficiently, and spread misinformation on a wider scale.
AI is changing political campaigns much in the same way that other industries have been transformed by technology. Take online gambling, for example. The best online casino platforms give more people access to gambling features than ever before. In the same way, AI makes political tools and strategies available at scale, giving small campaigns the ability to reach more people and have the kind of impact that was once only possible for large, well-funded teams.
Small Political Campaigns Are Becoming More Efficient With AI
Political campaigns are run by small parties at the local level. Most small political campaigns lack the funding and manpower to accomplish all the goals they have. There is always work to be done, and AI can handle many of the jobs that people would have been tasked with previously. AI can efficiently sift through data, create graphics, customize messages, and much more, enabling fewer people to get more done than previously.
Key Ways AI Improves Efficiency
AI makes political parties more efficient in the following ways:
| Improved Market Analysis | AI tools can filter information and explain how people feel and what they believe. Large-scale information can be gathered and processed rapidly with these modern tools, making it easier to target a wider audience. |
| Content Generation | AI is being used to create emails, voice recordings, and personalized media that can be sent out to individuals to connect with them more effectively. |
| Target the Right People | With AI analysis, it’s possible to determine who is most likely to vote during the next election through metrics like social media activity, education, demographics and more. This data can be used to create a list of people to target. With a highly targeted list, political campaigns can communicate with the people who matter and avoid the rest. |
AI-Powered Voter Prediction
AI can be used to predict who is more likely to vote, allowing a political team to target the most relevant individuals and helping them avoid the people who aren’t worth the trouble. Casinos, such as https://spin.city/en are already using AI to predict player needs. Similar techniques can be applied to identify key voter groups. AI can make it easy to determine who to target, and can help show what issues are most important to that demographic as well. With AI tools, a political campaign immediately becomes more efficient, and the campaign can be further refined over time.
Information Is Becoming Available to All
Gathering information from large numbers of people has always been time-consuming and difficult. AI makes it easier to gather and filter through information. With AI tools being used to filter through large piles of data and organize the information into usable reports, more information is being made available than ever before. This means people can look up statistics about the things they care about, and political parties can quickly learn how the local community feels about different issues.
The smart political campaigns will gather information and use that data to build a stronger campaign that convinces more people to vote for their represented politician.
AI Enables a More Targeted Campaign
Political parties that leverage the power of artificial intelligence can use the advanced tools to give themselves a greater chance of winning a political race, especially at the local level. Most local campaigns are small and underfunded. Local campaigns can use AI to create more personalized messages for social media and voicemails that will connect with a wider variety of voters.
AI allows campaigns to connect at a deeper level by:
- Enabling political parties to create highly personalized emails and audio recordings at scale
- Handling information distribution rapidly
- Analyzing information to show what each voter cares about
Deepfakes Create Real Concerns With Trust
AI isn’t just a powerful tool that makes building a political campaign more efficient; it’s a tool that can generate fake videos, photos, audio, and written information. Political parties can fake realistic-looking information that they can use to boost their own campaign or to hurt their opponent’s.
This is one scary use for artificial intelligence, and it has the ability to impact local elections more than most people realize. Highly local elections aren’t scrutinized by media organizations as much as national elections are.
Fake information is being generated in the following formats by AI:
- Fake audio files
- Generated images
- Altered images
- Generated videos
- Altered video files
- Generated or altered written content
While it’s still difficult to create AI videos that look realistic enough to fool everyone, it’s much easier to generate written content or audio clips that will fool people into believing they are made by a real person. AI can fake information on a massive scale, which makes it possible to convince thousands of people that fake information is real.
AI Has Been Used to Steal Votes in the Past
During the New Hampshire primary election of 2024 in the United States, AI was used to convince some voters not to turn out to take part in the primary vote. An AI-generated phone message made to sound like President Joe Biden was sent to voters, urging them to “save their votes” and to use them later instead. This phony message convinced many people not to show up, and reduced the number of voters who were counted in the primary election.
Combatting AI Is Difficult
As fake information and stories about AI are spread, people are becoming concerned about their ability to get real information. People want the ability to trust what they see, and that won’t be the case if artificial intelligence continues to develop without some safeguards in place.
Tech companies and government agencies are actively working on developing solutions to protect people from deepfakes and other forms of misinformation created by AI, but it’s a difficult problem to overcome. Algorithms that detect AI photos, writing, and audio are being developed and improved, but so is the AI that’s creating the fake information. There will be a battle between the two sides, and we don’t know whether we’ll be able to trust future information or not.
Conclusion
Artificial intelligence will only become more capable over time, and that means it’s likely to have an even greater influence on political campaigns in the future. Citizens must be skeptical of information presented to them in a digital format, and will have to work harder to find trustworthy data before forming an opinion about any political campaign. This is a change that will occur slowly over time, and until people adapt to the changes brought on by AI, the technology will significantly influence local elections in Canada and the rest of the world.
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