Clarington moves to save nearly $60,000 a year

Clarington has eliminated Recreation & Leisure Guide and replaced it with expanded social media marketing and promotion, according to the municipal council.

The municipality said it has developed a large social media footprint, working alongside many online community groups who support Clarington’s communications initiatives. Using a combination of traditional advertising, online and social marketing, and posters and flyers, the municipality will ensure that new programs are promoted widely, saving nearly $60,000 annually in printing and distribution costs while simultaneously saving the environment from the paper waste incurred.

“Some exciting changes are coming as the municipality continues to reduce our environmental footprint by stopping the printing, production and mass distribution of the Recreation and Leisure Guide. Instead, residents can expect updated, fresh, and interactive social media marketing and advertising across various platforms to promote Clarington’s highly popular seasonal recreational programs, activities, camps, and so much more, said the statement.

“We continue to evolve our planning and communications to ensure that residents can preview new programs and activities each session three weeks in advance of registration. It allows participants to pre-plan family activities and create a wish list ready for booking,” it added.

Clarington is continuing to upgrade the online booking and search system to make it more intuitive and customer friendly. The municipality will also leverage existing publications approved by council, namely the newly launched ‘What’s Up in Clarington’ quarterly newsletter to promote new recreation sessions and programming. Clarington will also post any program updates and ask partners in Community Halls to share posters and materials to get the word out about program registration.

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