Oshawa Tourism has unveiled the 2023 annual report which reports hotel occupancy rate of 73.7 per cent – the highest since 2019 (pre-Covid-19 pandemic).
Annual hotel metrics indicated a 1.6 per cent growth in occupancy from 2022.
Visitor statistics reveal the catchment area as primarily Toronto, folowed by Brampton, Mississuaga, Peterborough, Port Hope Coburg, Vaughan, Cavan Managan, Ottawa and Richmond Hill.
“These areas present opportunities for targeted marketing and partnership initiatives to draw more visitors and enhance spending in downtown Oshawa,” the report pointed out.
It said over the past year, Oshawa Tourism has made significant strides in enhancing the city’s appeal as a prime destination. “Through the introduction of a community-informed Strategic Community Tourism Plan and the establishment of a Tourism Advisory Committee composed of local tourism stakeholders, we have laid a strong foundation for sustainable tourism growth.”
It said efforts have resulted in the successful production of three major events: Boujee Bites, Convergence, and the revision of the 76th Annual Oshawa Santa Claus Parade of Lights, all of which received overwhelming community support and participation.
Looking ahead to 2024 and beyond, Oshawa Tourism says it has an array of projects and initiatives designed to drive tourism and enhance visitor experiences.
“We will continue to host tourism-driving events such as the Convergence Music and Art Festival and the Oshawa Santa Claus Parade of Lights, with the addition of the Oshawa Halloween Parade. We will also launch an Oshawa Attractions Guide and roll out new quarterly marketing campaigns. A key initiative will be the launch of a Visitor Experience Study, with insights shared with strategic partners, including the City of Oshawa and Durham
Tourism, to inform future projects.”
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