With more consumers shopping online than ever before, the industry is experiencing a renaissance. E-commerce platforms allow us to shop for a wide range of products and services from the comfort of our own homes. And with delivery times becoming shorter and shorter, our goods often arrive on our doorstep in less than 24 hours. Continue reading to find out what e-commerce trends are set to take Canada by storm in 2021.
User-generated content
Consumers are no longer interested in what brands have to say. Content curated by fellow shoppers can paint a much more accurate picture of a business’s online domain’s success. Feedback can come through customer reviews and testimonials, rating systems, or social media comments. By displaying honest, trustworthy reviews, companies can create a sense of transparency and trust between themselves and their loyal customer base. In the long run, user-generated content can boost consumer engagement, enhance credibility, and drive site traffic.
Internet security
Security is one of the critical considerations of shoppers looking to snap up a bargain online. Canadian retailers are constantly finding new ways to keep their customers safe and secure while browsing their products on the world wide web. Whether you are always looking for the latest fashion trends or discovering the Ancient World with Egypt slots machines, internet security is no longer an option but a necessity. With so many digital threats out there, there is no such thing as being too safe. Common cyber-attacks include financial fraud, spam, phishing, bots, and viruses. By reassuring customers that their data is in safe hands, companies can provide a fun and secure shopping experience for consumers of all ages and online capabilities.
Free shipping
Shoppers are much more likely to purchase goods online if they have the option of free shipping. Free shipping can be offered on all orders, for a limited time, for first-time customers, for shoppers in a specific country or charges over a certain amount. Unexpected or excessive shipping costs are among the most common reasons for shoppers abandoning their carts at checkout. With so much at stake, can brands afford not to offer free shipping?
Subscription boxes
Subscription boxes are here to stay. By offering a sample of their goods or services every month, companies can increase revenue and build brand loyalty over time. They can be a fun, unique gift for a friend or family member or a great way to try out a brand-new product range or line without the added commitment. Standard subscription boxes are usually associated with arts and crafts, health and beauty and food and alcohol.
Direct mail marketing
Direct mail marketing is the process of sending physical correspondence to customers in an attempt to prompt interest and generate sales. Canadian consumers are much more likely to open and read marketing messages if sent directly to their mailbox. Receiving a letter in the mail is exciting. Increasing complaints of digital burnout can be one of the best ways to reach and influence consumers in 2021. Direct mail marketing can be highly targeted and personalised, build trust between brands and consumers, and get customers in a creative and versatile way.
With online shopping experiencing a rapid resurgence in recent years, e-commerce trends influence the different ways in which we shop for goods and services on the world wide web. By keeping an eye on the latest developments when it comes to user-generated content, internet security, free shipping, subscription boxes, and direct mail marketing, you can stay ahead of the curve and get the most out of your online shopping experience today.