Having focused on America – Canada’s largest trading partner – for decades, the damocles sword of U.S. tariffs is finally leading to efforts to diversity and seek other markets.
Europe is in focus for the resources and energy-rich Canada, and Durham is among the first to announce a trade delegation. It is participating in Hannover Messe 2025, a major tradeshow for industrial and energy technologies taking place in Germany from March 31 to April 4.
U.S. tariffs will have widespread impacts across Durham’s manufacturing sector, said a statement released by Durham Region.
This is a great opportunity for Durham businesses that have, for years, relied on trade with the U.S., to explore diversification through Germany and the European Union, it pointed out.
“Invest Durham and our partners are here to assist local businesses. Please reach out to us if you would like to explore trade opportunities in Europe, and we would be happy to make connections and keep a lookout for potential customers of your products at the trade fair,” said Simon Gill, Director of Economic Development and Tourism with the region.
Durham Region is offering its expertise in:
- Low-carbon energy solutions,
- Manufacturing,
- Logistics and transportation infrastructure,
- Sustainable agriculture and agri-tourism industry,
- Cutting-edge research and development in key sectors like EV and automotive technologies, AI and cybersecurity as one of North America’s strongest growth centres for tech talent,
- Information Technology,
- Advanced communications and
- Building industry etc.
Its Project Arrow, an initiative of the Automotive Parts Manufacturers’ Association (APMA), is the first all-Canadian, zero emission, connected concept vehicle, which will be showcased. Engineered and built in Durham at Ontario Tech University’s ACE Climatic Aerodynamic Wind Tunnel, “Project Arrow is a testament of the achievements that can be realized when industry leaders, research and post-secondary partners come together with a shared vision,” says Flavio Volpe, President of the APMA. “Together, we are not just building cars; we are shaping the future of transportation.”
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