Residents will continue to see the brand roll-out throughout the year and beyond. The new brand focuses on showcasing Whitby as an active, innovative and connected community, said a statement.
“The town would like to thank the more than 2,000 residents and staff who provided feedback on the new brand through an online survey, attending a Community Open House or a pop-up activation. Community engagement was a vital part of the rebrand process and the town will continue to look for ways to connect with residents as the brand rolls out,” it added.
To experience and learn more about the new brand, visit whitby.ca/brand.
What does the new brand mean?
The new brand features a modern logo, created by a single flowing line that forms a subtle handwritten ‘W’ for ‘Whitby’.
The line graphic begins as a gold upward curve, giving a nod to Whitby’s heritage. The line turns to green to represent the community’s growth, and active and green spaces, before finishing in cyan (a bright blue) to represent the town’s waterfront and friendly nature. The palette also includes the navy from the town’s previous brand representing stability. Collectively, the colours signal a community that is welcoming, growing and transforming.
We’re kicking off the new year with a new look to showcase how the Town is an active, innovative and connected community. Thanks to the thousands of residents who engaged in this process and helped inform this new brand. Learn more: https://t.co/ZEJSIt7ANX pic.twitter.com/mv7B37JAyU
— Town of Whitby, ON (@TownofWhitby) January 9, 2020
As the highest and most visible touch-points with the community, residents will first experience the new brand through publications, event signage and digital communications – including a new brand microsite.
Other branded items – such as facility and vehicle signage – will begin being rolled out later this year, as budget and resources allow.