Oshawa GO station was renamed Durham College Oshawa GO yesterday after Durham College (DC) acquired the naming rights to one of GO Transit’s busiest stations.
The leading post-secondary institution is on a 10-year agreement with Metrolinx, with its first station naming partnership. By partnering with Metrolinx, DC is strengthening its relationship with future students, employees and partners in the community, a priority for the college as it continues to fulfill its 2020–2025 Strategic Plan. This unique marketing opportunity also helps DC position itself in the community and surrounding areas as a leader in education, collaboration, inclusivity and innovation, said a city statement.
Metrolinx is an essential part of the Greater Toronto and Hamilton Area (GTHA) that supports many of DC’s students and employees daily as they work, live and learn in the Durham Region and beyond.
“This exciting new partnership with Metrolinx is a prime example of how Durham College is leading the way,” said Don Lovisa, President, Durham College.
Members of the Durham Region and the GTHA who rely on GO Transit services daily can expect many changes to reflect this new announcement. In addition to the new signage that was unveiled on the Oshawa station building, a rollout of further communications will take place over the coming weeks and months, including; ‘next stop’ passenger announcements, transit signage, digital and web updates, as well as system maps and schedules, just to name a few.
Many transit agencies worldwide have already successfully incorporated naming rights into their transit systems, including San Francisco’s Salesforce Transit Center, Philadelphia’s NRG and WAWA Station’s and most recently, NJ Transit’s BetMGM Meadowlands Rail Line.
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